It used to be that people were inspired by the street, Snyder said.
The designer would like to make Woolrich Black Label a part of the Gorpcore conversation.
It was the epitome of outdoor wear, as was a pair of zip-off cargo pants.

Its a strategy that worked throughout; every piece was designed for a specific purpose.
I think its always about pushing and pulling between heritage and modern, the blend of those worlds.
To bring an element of fun and levity into the collection.

At the end of the day, we didnt want to take ourselves too seriously, said Snyder.
The classic Woolrich plaid shirt got a luxury makeover in 100% cashmere.
Its the softest thing youll ever feel, said Snyder.













