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One of the hardest things to market around sober culture is a sense of indulgence.

James Devaney
It hasnt, until recently, felt decadent, let alone romantic.
He arrived at Beros launch event in Manhattan with his girlfriendZendaya.
The hair and the face and the poise unscathed from the nefarious effects of alcohol.

James Devaney
The appetite for deep rouges is omnipresent, saidBritish Vogues senior shopping writer in a recentarticle.
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