Time was against designerZoe Gustavia Anna Whalenwhen she decided to stage a runway show for her fall 2024 collection.

Her show took place on the second-to-last day of New York Fashion Week at 5PM, off-schedule.

Zoe Gustavia Anna Whalen, fall 2024.

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Zoe Gustavia Anna Whalen, fall 2024.

She designed 11 collections for herlabel Runbetween 1995 and 2011, having since refocused her practice to art.

At 29, Whalen describes herself in a similar way.

She then received a diploma from Central Saint Martins and an MFA from the Parsons School of Design.

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Zoe Gustavia Anna Whalen, fall 2024.

Her label bears her whole name, which honors both her grandmothers.

Whalen references pagan ceremonies for her fashion shows-as-rituals.

Every garment holds a unique story and represents years of history and life.

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Zoe Gustavia Anna Whalen, fall 2024.

Zoe Gustavia Anna Whalen, fall 2023.

Whalen made every piece herself with the help of friends and fellow artists.

Zoe Gustavia Anna Whalen, spring 2024.

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Zoe Gustavia Anna Whalen, fall 2024.

Some will be available as they are ready and others on a pre-order basis.

She also started to teach at the Rhode Island School of Design this semester.

Shes adamant about finding modes of production that enable her to continue as she has.

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Zoe Gustavia Anna Whalen, fall 2023.

Whalen is confident that it can be done.

Its been [about] building this small community of commerce that one feels good about, she said.

Im not afraid of failure, Im actually happy to fail.

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Zoe Gustavia Anna Whalen, fall 2023.

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Zoe Gustavia Anna Whalen, spring 2024.

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Zoe Gustavia Anna Whalen, fall 2024.