Not bad for a newbie brand.

It lets us cater to different moods, he offered.

Fittingly for an emerging brand thats almost like a gallery, collaborations are front and center.

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While those were plenty impactful, they didnt look light.

On the commercial side, there were some promising ideas.

A color-blocked jacket, overcoat, and cardigans looked plenty wearable, as did a khaki cropped hoodie.

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A print not shown here, of Aitouganov’s French bulldog, was cute too.

Clearly, Zomer has both ambition and potential.

Now that theyve got our attention, it might be worth inverting the equation.

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